Tom Newsom
UX Creative Director
Tom Newsom
UX Creative Director
Chicago, IL.
Over 20 years of experience concepting, designing and directing digital experiences that specialize in customer journeys. The most successful brands are the ones developing useful tools that enable both valuable and memorable experiences for their users. It's about the entire journey, something that not only tells you about a product, but enables your to purchase and continually use it as well. That's the kind of work I aspire to create.
My work is inspired by my everyday interests whether it's exploring the web for the latest design trends, building Legos with my son and daughter (I like to think of Legos as the gold standard of design systems), or just instinctively observing and researching how we use experiences we are most comfortable with on a daily basis.
I've worked on product designs and experiences with cross-functional teams for a wide range of brands like Allstate, Nikon, Wendy's, IBM, Citibank, DISH Network, Liberty Mutual, Time Warner Cable, CDW, Unilever, and Huggies.