Pay-per-mile is a new kind of car insurance designed to save low mileage drivers money. This was an exciting and unique challenge as customer participation with the product is a key requirement to make sure they are truly saving money.
While it's not a locale that generally rolls off tips of tongues when it comes to promotional hotspots, Nikon has nonetheless chosen Georgetown, South Carolina to promote its new D40 line. In doing so, it turned over 200 townsfolk into young Richard Avedons and Annie Leibowitzes, handing cameras to each one to capture the lives and culture of Georgetown. Once visitors take a stroll through Picturetown, they're greeted with a multitude of photo galleries and background on the campaign. With photo subjects ranging from beaches to dogs to the residents themselves, Nikon virtually brought a town to life with simple shutters and created some vivid imagery in the process.
- creativity/adcritic: 5/16/07
Cannes Lions 2008
Bronze Promo Lion
The ONE Show 2008 Interactive Gold Award
Web Sites: Community-Driven
London International Awards 2008
Silver Winner - Electronics
New York Festivals 2008 Silver Trophy
Best Use of Medium/Microsite
New York Festivals 2008 Finalist Certificate
Personal Products
12TH Annual Webby Awards Official Honoree
Consumer Electronics
2008 Clio Shortlist
Content & Contact: Personal Items
The D&AD Awards 2008: In-Book
Web Sites
AdWeek: Picture-Perfect
Nikon's new campaign puts a small town into focus [5.28.07]
When the Dallas Cowboys planned to build the largest retractable-roof stadium in the NFL, they partnered with CDW to make it the ultimate entertainment experience for their fans.The beauty of 3-million-square-foot Cowboys Stadium is impossible to miss. Two towering arches span the length of the stadium providing enough support to house the world's largest HD video board. The world's largest retractable glass doors rest at each end of the stadium giving the 100,000-plus fans panoramic views and fresh air.This beauty has brains too. With the help of CDW, Cowboys Stadium features a brand new virtualized data center. It incorporates 127 Hewlett-Packard blade servers and a new 100-terabyte storage area network (SAN) that provide the processing power needed to run operations throughout the stadium.
Engadget: Behind the scenes technology at Cowboys Stadium
Both solutions architects from CDW and Walsh himself maintained that the goal for Cowboys Stadium was "the ultimate fan experience."
IT World: Technology drives everything at Dallas Cowboys stadium
As the world gets ready to watch Super Bowl XLV, CDW offers up this case study of the technology behind the stadium. CDW acted as one of the contractors and helped migrate a motley collection of older equipment spread across town at several data centers into a consolidated, single-facility that lives underneath the Cowboys stadium. Here's what the Cowboys and CDW project team did.February 1, 2011
The "Help Desk" campaign tells a deeper story of how IBM is creating fundamental change in a wide variety of areas. The user is encouraged to explore the expansive space of the Help Desk and learn how extensive IBM's role is in everyday life, today and in the future.
New York Festivals 2005 Finalist Certificate
Category: Beyond The Banner
Communication Arts - Advertising Annual 2005
WebAwards 2005 - Standard of Excellence
For Outstanding Achievement In Website Development
2005 IAB MIXX Awards
Silver for Brand Awareness & Positioning
DMA Echo Awards 2005
Bronze
Enthusiast photographers from online photosharing communities were given the new Nikon D80 Digital SLR and asked to bring back stunning images. These are the results.
Cannes Lions 2007
Cyber Lion Finalist
New York Festivals 2007 Silver WorldMedal
Category: Portable Electronics
FWA Site Of The Day (SOTD) Award for 6th January 2007
As the creative lead on the redesign of an ever growing and important section of CDW's website, we delivered a very templated, yet extremely expandable system for CDW's Solutions & Services.
With over 20 sections, multiple sub-sections, regions, and industries, this site needed to accomodate an enormous amount of content, yet be flexible enough for the client to continue to update or change it as frequently as possible. The site features a rich video player across most section headers to deliver updated brand messaging, or highlight recent case studies.
Technical expertise. Informative case studies. The latest technology and solution trends. CDW's solution experts help guide you through implementing IT solutions.
This completely responsive blog that runs on wordpress has given CDW's solutions experts a voice where they can directly communicate with their customers, and other experts in the IT field.
We Americans constantly feel the urge to travel — to break free from our comfort zones and explore something greater than what we know. It’s in our blood, after all; a desire for adventure is ingrained in our DNA.
The North American continent is full of frontiers, and we’ve never been shy about conquering them. There’s something exotic about the domestic — something glorious about uncovering every corner of this country. And once every corner has been found, you’ll see that beyond our two coasts is a world of even more frontiers and experiences waiting for you, the American traveler, the born pioneer.
But of course, you’ll need a passport.
As bold as its new card art, The New American Passport campaign for Citi® / AAdvantage® challenges convention with a modern, ownable approach to a travel rewards credit card.
Many clients aim to create viral hits that consumers share by the millions -- work like OfficeMax's "Elf Yourself" and CareerBuilder's "Monk-e-Mail." Add Time Warner Cable to this group.
- Brian Morrissey, AdWeek
As the digital creative lead on many different Unilever brands, I oversaw the complete rebranding and redesign of product sites for Suave & Motions hair. This proved to be quite challenging. We had to leverage a pre-existing backend for all Unilever sites that was initially designed to feature approximately a dozen products per brand.
Suave alone features well over 70 products. Ultimately, we settled upon a similar design treatment for both brands that is quite well organized, yet is able to showcase rich photography, and not just bland product shots.
Appalled by the widespread epidemic of tasteless fast food value menus,
Wendy's has launched the Bureau For Better Value to educate hungry citizens about the existence of affordable food that actually tastes good. The MRM Worldwide campaign features a website starring a pair of zealous fast food aficionados dedicated to instructing visitors about every item on Wendy's 99¢ value menu, through Flash-integrated videos implanted throughout the duo's highly interactive virtual basement. The site also boasts a series of instructional videos featuring old timey black-and-white footage overlaid with amusing Wendy's-specific voiceover dialogue, as well as a bizarre animated short in which an anthropomorphic Frosty and Fries do battle—all of which have also been uploaded to a special Wendy's branded page on YouTube.
adcritic/Creativity Magazine - November 2006
Popmoney is a p2p payment platform that is integrated with 1000's of banks all across the US. It lets you send, request and recieve money from anybody by using their email address or mobile number.
As the design lead, I was tasked with creating Popmoney's marketing site to help explain how this product works to an audience that may already have access to it, and not even know! In addition to the marketing site, I also helped to skin the actual popmoney application for both desktop and mobile devices.
